The Brief
Develop a signature stem glass for Campari Spritz that is able to:
Identify Campari Spritz as the mature and competent choice (vs. Aperol Spritz and other competitors).
Be unique, distinctive, recognisable as the original Campari Spritz glass.
Express Campari’s brand character and premium essence.
Technically correct for the perfect serve, capacity and performance.
Driven by a deep dive into the history of Campari’s artistic contribution to photography & cinema, the research and analysis formed the over-arching creative direction for the project.
Often working with many famous and talented actors, models, photographers and directors, Campari are proud of their contribution to the world of photography and cinema.
This formed the basis for the research and analysis I conducted in order to devise an over-arching creative direction for the project.
Four key themes were identified; passion, elegance, confidence and composure, and were combined with dialogue from Entering Red (2019), “find the hands that create the perfect balance”, to form the thematic tone for the project.
Early research into Campari Spritz preparation informed key design decisions, such as ensuring the glass lip was wide enough for ice, garnish, and a stirrer to support speed of service.
A quick sketching exercise to identify how the new design can differ from the previous.
Multiple iterations explored the balance and transitions between bowl, stem, and foot. Selected sketches were developed into 3D CAD concepts.
Using the sketches as a reference for the profile of the glass, the design was further refined during 3D development.
