What I Do

I help turn ideas into physical prototypes that look and function like the real thing.

I specialise in the early stages of product development, where ideas take shape, stories are formed, and proof of concept becomes reality.

My work helps clients visualise, validate and demonstrate their ideas through carefully designed, fully working prototypes.

5 Reasons to Hire me

  • Let’s turn your ideas into visual imagery as quickly as possible. This opens up the opportunity to effectively communicate ideas, and provoke conversation and constructive feedback, which drives concept development.

  • By identifying the real challenge your brand faces, we are able create a design brief that truly delivers against your challenges, providing value add, targeted design solutions.

  • Manufacturing feasibility is factored into the design process from the very beginning. This ensures efficient development cycles throughout the project.

    All too often we’ve heard stories from clients who have received beautiful looking design concepts that do not function as intended and cannot be made. This results in wasted time, resource and money, and could reflect poorly on your brand.

  • Manufacture, branding, design, each with their own specialised terminology. We can talk technical with manufacturers, we can translate branding guidelines into tangible objects, and we can talk design with fellow creatives.

    Not only do we speak the lingo, but we also create visuals to facilitate communication, making sure that the creative vision is understood by all involved.

    This ensures that the needs and requirements of all involved are understood and balanced, resulting in efficient development and deliverables.

  • Design is more than just making beautiful objects. Your product must resonate with your audience and engage them on an emotional level.

    Together, we can to delve into your brand and create narrative driven design concepts that embody your brand values, creating meaningful interactions that result in customer loyalty.

Services I Can Offer You

…as well as your brand, client, and customer.

  • Fundamental for the success of any creative project, I can help construct a brief that truly targets the needs and requirements for your project.

  • Research & analysis will provide valuable knowledge and identify key insights for the project.

  • Generate ideas that target the design challenge identified in the brief. These ideas are consolidated in a divergent process and evolve into well informed concepts.

  • Sketches, drawings, CAD models, and visual renders are used at various stages throughout the project to help communicate ideas and visual features such as colour, material and finishes.

  • Design is an iterative process that must undergo development, resulting in value add design solutions that truly target the challenges identified in the brief.

  • I can speak the technical jargon to your manufacturer, translate a brand visual identity and provide friendly assistance throughout a project.

How AI Adds Value to my Design Process

AI is not a replacement for creativity, it’s an accelerator. I use it as a cognitive extension of my own design thinking: a way to challenge assumptions, generate alternatives, and explore ideas more deeply.

Every output is filtered through over a decade of hands-on design expertise. All research and information is fact-checked, verified, and contextualised by me. The final outcome is always human-led.

  • AI supports extensive research, helping to surface global trends, emerging materials, and user insights faster. Every source is verified and refined through critical human review.

  • It assists in identifying key project drivers, patterns, and opportunities across large data sets, improving the accuracy of early-stage decision-making.

  • After exploring my own creative routes, I use AI to expand the horizon by generating alternative concepts, forms, and functions that push thinking further.

  • AI helps visualise and iterate on colour, material, and surface finish combinations more efficiently, supporting richer design exploration.

Why This is Beneficial

  • Broader, faster, and deeper ideation — more creative directions explored in less time.

  • Design solutions that are better informed and better targeted for both consumers and business needs.

  • A process that blends technology’s scale with human intuition, taste, and narrative — ensuring that outcomes feel intelligent, relevant, and human.

Don’t Just Take my Word For it…

  • "Dan is a fantastic designer - always reliable and a pleasure to work with.
    Whether with CAD development, digital visualisation or hands-on prototyping, Dan is one of those people you can trust to immediately "get" what the project is about, and who really cares about producing a high quality outcome every time."

    — Duncan Foster Fitzsimons - Director, 7TH Design

  • “During more than six months Dan and I collaborated on bringing a complex, bespoke type of product to life. Both his initial input regarding the desired design, including technical specifications, and his advice throughout the entire process, have been instrumental in making the project a success.

    His communication has always been clear and supportive. One could easily tell that Dan is a true professional, quick to adapt and capable of dealing with short lead times. In case you're seeking outside help regarding product design, I recommend you reach out to Dan.”

    — Ivica Baraba - Sales & Marketing Manager

  • “Dan is a highly competent designer with an enviable skill set. His insight-driven design process, coupled with a deep knowledge of engineering and manufacture, ensures he can deliver fresh thinking and targeted solutions at scale.

    His ability to engage and enthuse others, aided by his fantastic verbal and visual communication, allows him to place people at the centre of his work.

    Although a product designer at heart, Dan has a broad passion across design fields and excels when collaborating with other professionals in multidisciplinary teams, bringing the best out in himself and others too.

    Lastly, Dan is a wonderful character to work with - fun, dedicated and dependable, with some great stories to tell. I highly recommend him!”

    — Ralph Edwards - Lead Product Designer

  • “I had the pleasure of working with Dan over the last few years.

    First thing to say: he puts his heart and soul into all of the work he does. He goes above and beyond - whatever the project is, he will put his all into understanding or at least finding out as much as he can to ensure the project has depth and is not just superficial.

    Second thing: Skills. He has the skills and knowledge to bring products and projects to life. Dan is one of those people who works really hard at learning the tools of the trade and implementing these to great effect

    Thirdly: Just a great guy to work with. Dan is an out and out professional and can bring a smile to anyone's day.

    I could go on with many more points about Dan, but if you have got this far I think you get the uist that you need to hire him as a freelancer if you have a project that needs help! I highly recommend Dan.”

    — Thomas Tsui - Lead Product Designer

  • “I have worked with Dan on various design development projects for premium spirit brands, and I have always received a best-in-class service! His expertise not only about design and aesthetic, but also on the manufacturing aspect made every project a success. Dan is knowledgeable, available and a real pleasure to collaborate with. Highly recommended!”

    — Sandrine Tomaszczyk - Senior Account Manager