Illuminated Ice Bucket
Grey Goose Vodka
The Grey Goose Vodka premium illuminated ice bucket, designed for use in European superclubs.
Adding value to the bottle-to-table ritual, the theatrical parade elevates and energises the occasion.
The best selling ice bucket within European markets for the last 5 years.
The illuminated Grey Goose ice bucket is part of a suite of premium POCM (point of consumption material) for high end bars and clubs throughout Europe.
Available in a large 4 bottle form and a smaller 2 bottle adaptation, the ice bucket is part of the Grey Goose ritual experience, paraded through venues from bar to table, exciting and energising consumers.
The illuminated branding adds an element of theatre and playfulness, ensuring that Grey Goose truly own the moment.
The Grey Goose ice bucket is the highest selling ice bucket in European markets.
The ice bucket is durable and hard wearing, ensuring a long product life within high energy environments. The rim of the ice bucket plated with a hard wearing UV coating, as is the external paint application.
Designed to be functional for bar staff, the ice bucket is stackable to reduce space during storage. Internal stacking ribs reduce wear and provide stability for stacking. The light-pad can easily be removed for charging.
Branding can be easily adapted for future updates. Cost is kept to a minimum by using existing the plastic injection moulding tooling, and laser etching updated artwork into the paintwork, revealing the illuminated elements.
The Brand Visual Identity (BVI) document was used as a reference point when creating and developing concepts for the ice bucket. I was responsible for interpreting the tone, visual language, colour, and brand assets to ensure they translated well into a three dimensional product. I worked closely in collaboration with the creative agency responsible for developing this document to ensure that the ice bucket shared the same visual identity with other products in the range.
Translating The BVI Into Tangible Products
Early ideation and concept sketches explore the dynamic layering of shapes and structures for the ice bucket.
Branding & Artwork Mock-ups
Using visual renders to efficiently demonstrate branding and artwork applications. Created to facilitate discussions with the client.
A final visual render was created, used to communicate the creative vision and aesthetic style with suppliers and the client.
Production Sampling
Working closely in collaboration with suppliers, I hosted weekly calls so we could exchange technical information, and provide detailed feedback for material swatches, samples and product prototypes.
